Word: offsets
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...TIME'S five international editions are printed by offset...
...Behemoth. But the savings that web offset offers in labor costs and makeup time have made it attractive to newspapers and periodicals of small circulation, where speed is not as essential as it is to metropolitan dailies. The time may come when offset speed will compete on near-equal terms with letterpress. In The Bronx. N.Y.. R. Hoe & Co., which makes both offset and letterpress equipment, is currently testing a web offset press, incorporating many improvements conceived by a Copenhagen printing firm, that is designed to print a 72-page newspaper, in four colors, at speeds in excess...
...even the most rabid disciples of web offset, the Lithographic Technical Foundation in Manhattan, envision the day when such presses will replace the letterpress giants that now spew out the nation's metropolitan dailies and the large-audience magazines. Printing presses have a long life-25 years or more-and their proprietors are not anxious to scrap an investment of billions of dollars overnight. And since offset eliminates some of the mechanical departments, any wholesale conversion to offset would be asking for serious labor trouble. Nor has letterpress technology stood still. Among recent developments: a new plastic plate, called...
...letterpress printers no longer sneer at offset. In their own shops, they have seen the offset presses rise alongside the giant letterpress machines as versatile, helpful and increasingly indispensable purveyors of the printed word...
Avoiding the Obvious. In his drive to alleviate the textile maker's troubles, President Kennedy has promised some sensible measures, including bigger depreciation allowances on textile machinery and a Government-aided research program. But by piling on trade barriers to offset export subsidies to offset price supports, the net effect of his textile program will surely be to remove the industry farther than ever from the conditions of free competition. As for the strong medicine that would help the most-ending the whole costly absurdity of cotton props- that is a remedy that no Administration has dared hint...