Word: north
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Dates: during 1980-1989
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...Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits from efficiencies of scale...
...adventurers reach the South Pole by dogsled, but that is just the halfway mark in a journey across Antarctica. Admiral Peary's claim to have made it to the North Pole gets fresh support...
REPORTER-RESEARCHERS: Ursula Nadasdy de Gallo, Brigid O'Hara-Forster, Jeanne- Marie North, Jane Van Tassel (Department Heads); Audrey Ball, Bernard Baumohl, David Bjerklie, Rosemary Byrnes, Val Castronovo, Nancy McD. Chase, Oscar Chiang, John E. Gallagher, Lois Gilman, Tam Martinides Gray, Georgia Harbison, Michael P. Harris, Anne Hopkins, JoAnn Lum, Katherine Mihok, Adrianne Jucius Navon, Nancy Newman, Susan M. Reed, Elizabeth Rudulph, Zona Sparks, William Tynan, Sidney Urquhart, Susanne Washburn (Senior Staff); Elizabeth L. Bland, Kathleen Brady, Barbara Burke, Wendy Cole, Tom Curry, Nelida Gonzalez Cutler, Sally B. Donnelly, Andrea Dorfman, David Ellis, Kathryn Jackson Fallon, Mary McC. Fernandez, Cassie...
...seven-month, $11 million Trans-Antarctica Expedition was conceived by wilderness lovers Will Steger, 45, a Minnesotan who earlier led a historic dogsled trek to the North Pole, and Jean-Louis Etienne, 43, a French physician. Their purpose was to draw attention to the increasingly endangered continent and to foster the international cooperation that can preserve it. The team, whose other members come from the Soviet Union, China, Japan and Britain, is conducting a variety of studies. Among them: recording ozone levels, air temperatures and wind speeds, and taking samples of snow that will be analyzed for pollutants...
...with jackets and booties. Even so, the journey has been brutal for the animals. Fifteen of them became so exhausted that they had to be airlifted out temporarily to Patriot Hills. One of Steger's favorites, an eight-year-old named Tim who had gone with him to the North Pole, died during the blizzard...