Word: nonexperts
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...wonder too. The New York Times, which gallantly runs page after page of important foreign policy documents, feels no such compulsion at conventions; even the keynote speech is reduced to excerpts. The Times, says Deputy Managing Editor Seymour Topping, aims to set before its readers-expert and nonexpert-a "high quality smorgasbord"; that way, presumably, the reader on the run can find enough nourishment without having to sample every dish. Jim Hoge, the Chicago Sun-Times editor, drastically cut back his paper's coverage and space on the second day of the Democratic Convention, convinced that readers and viewers...
...Joan Ganz Cooney, 42, creator of TV's Sesame Street, is an unabashed nonexpert in banking who nonetheless considers herself a proper choice for a directorship of Philadelphia's First Pennsylvania Banking & Trust. Chairman John R. Bunting, she says, "knows that I can't comment with intelligence on most financial issues, but I can comment on issues of social responsibility" -including the bank's services to the poor and the elderly. Mrs. Cooney has addressed meetings of the bank's women employees and sees herself "as a symbol of good faith on the part...
...reason for Polaroid's success is Land's unabashed cultivation of the nonexpert photographer. According to Consultant Augustus Wolfman, who publishes a widely read annual study of the photo industry, some 70% of amateurs' pictures are taken of people, especially babies, relatives and guests at special occasions like birthday parties. Because so many of an amateur's pictures are taken at home or close to home, most of the disadvantages of the current Land cameras-the bulkiness, the throwaway negatives-do not really pose problems. On the other hand, their principal advantage-immediate viewing...
...paranoid individuals. I do not believe the number of paranoids among students is greater than their number would be in any comparable group of the population. They become dangerous again because of their high intelligence, which permits them to hide more successfully the degree of their disturbance from the nonexpert. Having worked professionally with some of them for years, I know that student revolt permits them to act out their paranoia to degree that no other position in society would permit them...
Aimed at Everybody. Sylvia asks the reader to come equipped with nothing more than an interest in a basic commodity: money. She supplies the rest, in a pattern so skillfully simple, informal and clear that it slides readily even into the nonexpert mind. "Increasing productivity" turns into "a bigger output per man per hour." "Discount rate" becomes "borrowing rate." Rather than indulge in bafflegab, Sylvia takes a paragraph to explain the jargon...