Word: nike
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TIGER WOODS Inks $100 mil endorsement deal with Nike. Good to see he's finally making some dough...
...could hardly be called glamorous. Svelte swimming star Inge DeBruijn is not going to try it. Some of the women - notably the Russians - make a valiant effort at catching the eye of, say, Nike marketing execs, with upswept hair, lipstick and mascara. One Argentinean lifter even had a tiny diamond in her nose. And some of them really are babes. Huge babes. (OK, I saw a couple of hairy armpits, but no moustaches.) But it's to no avail. The beauty is in the raw power. (See TIME's upcoming Notebook section for another reason why makeup on these ladies...
...professional players. No Jordans, no Magics. Team members, players like Alonzo Mourning, Steve Smith and Jason Kidd, are top NBA players who have come to the Olympics because they thought it might just be fun and meaningful. None of these players is going to threaten to choose a Nike swoosh over the U.S. Olympic uniform as Jordan and some of his mates nearly did. "This team is doing what Olympic athletes do," says team spokesman and co-captain Craig Miller. "They're going to visit the Olympic Village, attend the opening ceremonies, stand in line...
...Edwin saw something neither her misery nor lack of condition could disguise: raw athletic talent. With financial aid from the International Olympic Committee, which helps promising athletes from developing countries, Edwin arranged to bring Williams to the U.S. for her first taste of high-quality training. He also persuaded Nike to sponsor her. As a result, Williams in Sydney is a model of athletic chic. But even in garish red spikes and a cutting-edge floppy cap, she is still, one senses, a fashion innocent...
...Beatles than his own Bon Jovi, announced their choice. The three teamed up on a powerful rendition of John Lennon's 1968 political proclamation "Revolution." Not the genteel doo-wop version from the White Album? but the full-blooded primal-scream arrangement of the single. In its original (pre-Nike-jingle) incarnation, the song had been a watershed, and defined which side of the barricades one stood on. Though Crow and Kravitz were still in the toddler and pre-embryonic stage respectively in 1968, they had absorbed its relevance, and the searing energy of the performance and the significance...