Word: nike
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...Nike won't go out of business if it can't sell its shoes to 50% plus 1 of the market. Nader is a niche product; he's like a UPN show trying to capture 5% of the audience. Whereas for the Big Two, clever is dangerous. You can inadvertently alienate important sectors of the electorate (for instance, the stupid) or come off as slick and dishonest. Since Watergate, ads have been much more straightforward--and artless. When the media landscape is carpet-bombed with ugly, blaring ads, perhaps every ad, regardless of its content, becomes a negative...
...Nike won't go out of business if it can't sell its shoes to 50 percent plus 1 of the market. Nader is a niche product; he's like a UPN show, trying to capture 5 percent of the audience. Whereas for the Big Two, clever is dangerous. You can inadvertently alienate important sectors of the electorate (for instance, the stupid) or come off as slick and dishonest. Since Watergate, ads have been much more straightforward - and artless. When the media landscape is carpet-bombed with ugly, blaring ads, perhaps every ad, regardless of its content, becomes a negative...
...Coming from the U.S. gives a deportee the edge over the local gang-bangers. "These kids might have been low-level gang members back in the States, but when they come here, they're like the Nike of the gang world," says Magdalena Rose Avila, founder of Homeys Unidos, which helps deported gang members settle into Salvadoran society. "One guy I know recruited 60 or 70 soldiers to his gang in six months...
Since that time, McDonough has worked on designing safe textiles--"so untoxic, you could eat them"-- solar-powered buildings for Nike and the Gap and completely recyclable cars, among other products...
Licensees participating in the process include Champion and Gear for Sports, the two largest suppliers of Harvard apparel, as well as Adidas-Salomon, Jansport, Nike and others...