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...bombproof cardiovascular systems are not achieved without cost. Tennis players wreck their elbows and break their Achilles' tendons, but runners, especially when they reach middle age, are creaky with bone spurs, shin splints, knee miseries and bruised heels. Despite layers of foam padding in their expensive Adidas, Puma, Nike and Tiger training shoes, half of the members of a suburban joggers' club will be out of action at any given time...

Author: /time Magazine | Title: Living: Ready, Set ...Sweat! | 6/6/1977 | See Source »

...when he ran 25 miles to tell his fellow Athenians about their troops' great victory at Marathon. Though many have feared the worst, no one has ever expired in the Boston Marathon. Pheidippides, goes the legend, was so pooped by his performance that he staggered into Athens, gasped "Nike!" (Victory!) and dropped dead...

Author: /time Magazine | Title: Books: Heartbreak Hill | 4/18/1977 | See Source »

...Dani). Also present are the director's dedicated, sensible assistant (Nathalie Baye), who muses: "I would give up a guy for a film-but I would never give up a film for a guy"; a zany special effects man (Bernard Menez); a forever wide-eyed makeup girl (Nike Arrighi); an anxious producer (Jean Champion); and a production manager (Gaston Joly) with a suspicious wife (Zénaide Rossi). Under normal circumstances, such a group could be counted on to cordially despise one another. But on location they create the kind of exuberant turmoil from which movies-just barely...

Author: /time Magazine | Title: Cinema: A Sly, Loving Tribute to Film Making | 10/15/1973 | See Source »

...ruling, by Sapporo District Court Judge Shigeo Fukushima, came in response to a suit brought by a group of farmers who challenged the government's release of some state forest preserve for the construction of a Nike missile base. The government has vowed to appeal; civil procedures being slow in Japan, it could take anywhere from two to six years before the Supreme Court decides the case...

Author: /time Magazine | Title: JAPAN: A Judge Says No | 9/24/1973 | See Source »

...pacifist Church of the Brethren, where obvious military investments have always been avoided, Treasurer Robert Greiner questioned the report's blackballing of standard blue chips like A.T. &T. (5.5% military sales, principally the Safeguard ballistic missile system and Nike Hercules missile). "You can't get out of everything," Greiner said. "To be a purist, you could hardly stay in the U.S." Even worse conflicts will probably be raised when the Corporate Information Center starts evaluating industries for their overall "purity," considering such factors as their consumer policies, minority-hiring practices and polluting of the environment. What...

Author: /time Magazine | Title: Religion: Pacifist Portfolios? | 1/17/1972 | See Source »

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