Word: nike
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...right now, as usual, his eyes are on the future. "All of this, right back through there," he says, his hand traversing the horizon from the CNN Center-dominated southwest skyline up north past the big red Nike swoosh and into the northwest wasteland, that crumbling welter of faded-brick buildings and crack-vial sidewalks whose putative renewal could turn out to be these Games' most enduring local legacy. "This," the prophet says with unfathomable certitude, "is where it's all going to grow...
...Testament version of God as track coach. "Let me see it," Hart says to Johnson as the runner takes the track in his new U.S.A. unitard. "What do you think of it?" Johnson asks Hart. "Well," says the coach, "I think the U.S.A. insignia is too subtle and the Nike swoosh is too bright. But that's the point, I guess." Just then another of Hart's runners, Marlon Ramsey, walks by. "Look, it's Superman," Ramsey says to Johnson, one of his probable partners on the U.S. 4 x 400-m relay team in Atlanta. "But, hey, what happened...
...charge is not without weight. Since the collapse of the U.S.S.R., Bubka has become the most successful pitchman to emerge from the wreckage of the Soviet sports machine, striking a fat endorsement deal with Nike that has made his face as familiar to Europeans as Bo Jackson's and Michael Jordan's are to Americans. Marketing savvy has served Bubka well, establishing him not only as a man of the world record, but also as a man of the world, who maintains for his family a pied-a-terre in Berlin, a condo in Monaco and an apartment...
...fluency he achieves in midair is present outside the stadium as well. He is funny, charming and, despite a reputation for tempestuous disputes with officials, utterly without arrogance. The day before the Atlanta meet, he is the merry prankster, full of jokes and wisecracks. When his Nike representative's cell phone beeps, Bubka snatches it up and informs the caller that the official is too tied up with girls to talk. While perusing socks at Macy's, he seizes a pool cue from a mannequin and declares, "This is my new pole!" Then he giggles over the fact that...
...Nike's Indonesian workers are paid about 50 [cents] an hour and receive free meals and health care. While that amount seems like little more than slavery, it's roughly twice the country's minimum wage--if the factory owner abides by the rules. Nike, like most of the big American firms, does not own any factories in Indonesia; it hires Korean and Taiwanese-owned factories to supply footwear made to Nike specifications. The company has some 800 staff members in Asia whose responsibility includes factory inspection. Yet, says an industry source, "shoe factories are huge. There...