Word: nike
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...market averages handily in the past year. That's not all: Reebok shares have risen an average annual 29% since the bull market began in October 1990--outdistancing the average stock, which has risen just 16% a year. Granted, Reebok had some lean years. And next to fleet-footed Nike, its problems glowed in the dark. But management got back in training and since 1995 has cut expenses, sold the underperforming Avia division, bought back 23% of outstanding stock and embarked on an ambitious new-product campaign. Its backlog of footwear orders is now up for the first time...
Next Olympics, Michael Johnson will be able to afford gold socks to go with his trademark spikes. The double-gold medalist has scored a deal with Nike that could be worth as much as $12 million over six years. That's a million more a year than Nike gives to the entire USA Track & Field federation...
...belittle its power. Unlike the many hyped-up media gimmicks that have followed it, this movie never asked anyone to fall in love with it, as dozens of movies and a thousand other products ask of us every day ("Jurassic Park," "Twister", "Jerry Maguire," even "Trainspotting"--not to mention Nike, Coca-Cola, Must...
...believe--even though I hate those Nike commercials that harp on his race--that his ethnicity and youth will bring a new life to the sport...
...those athletes that go down in history as fundamental to the game. So watch him win, watch him lose, watch him evolve, watch the game evolve, you probably won't have a chance to see it again during your lifetime. And try not to watch Nike ruin...