Word: nickerson
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Harvard will try to recover from two straight losses as it takes on No. 4 Boston College this Friday in Newton, Mass., at 7 p.m. and Boston University at Nickerson Field this Sunday...
...believe in not being first to market but being best to market," says Mary Nickerson, who is in charge of advanced-vehicle marketing at Toyota Motor Sales, also in Torrance. Last year, Toyota reached the 1 million sales mark with its Prius hybrid (gas-powered with fuel-saving electric technology...
...strategy is to be the hybrid masters, no pure electrics, and to explore fuel-cell technology," says Nickerson. "We feel it's going to take a lot more than one technology to make this new market work." Toyota began testing fuel cells in 2002. (Read "The Chevy Volt: GM's Huge Bet on the Electric...
Toyota's intrepid Prius customers are ripe for the next big thing, says Nickerson, noting research shows that a high percentage of Prius owners are likely to consider pure electrics or hybrid plug-ins. "Prius owners are people very comfortable trying new technologies because of their positive experience with Prius," she says. (Read "Nissan's New Leaf: An Electric Car and Charging Stations...
...this same internal research shows some big inconveniences too. Some 21% of consumers will not consider a pure electric car because of the need to plug-in at home, according Nickerson. "We believe that 10 years out, the winners will be all new technologies, but hybrids will be the largest winner of them...