Word: nfl
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...networks paid $17.6 billion for the right to broadcast National Football League games until 2005, even though viewer ratings have fallen 33% since the 1980s [BUSINESS, Jan. 26]. I don't understand the logic behind that staggering price, but I do know why fewer people are watching the NFL. The networks use, and sometimes even call, time-outs to insert commercials at every conceivable chance. They disrupt the flow of the game by presenting more advertising than action. The new agreement may last until 2005, but by then, will anyone be watching? R. CONRAD STEIN Chicago...
...million: Amount highest-paid NFL player, Steve Young, currently averages per season...
...million: Projected increase in NFL teams' spending on players' salaries after five seasons...
...conspiracy here, a vile plot to deflect our collective passions from old-fashioned communal endeavors like caucus meetings and political canvassing to field goals and 40-yd. passes. There is no evidence that, for example, the CEO of General Motors sat down with the officials of the NFL one day back in the '50s or '60s and said, "Whaddya say we try the old bread-and-circuses scam?" On the contrary, I believe Americans went into sports mania willingly and with their eyes wide open. There is a human need, perhaps especially in a culture that routinely pits each against...
...Punts on fourth down and loses NFL. Now it's an open field for ESPN with no tacklers in sight...