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...sideline apparel. But the real victory came this month when Fireman and NBA commissioner David Stern announced a 10-year arrangement that makes Reebok the official outfitter and marketer of game uniforms and warm-up gear for the entire NBA. "It was amazingly foolish for Nike to lose the NFL," says Fireman. "But to lose the NBA--that's heresy...
MACY GRAY Grammy winner forgets words to national anthem; says NFL crowd of 25,000 freaked...
...will pass more or less unnoticed. The Lance-mania that has gripped the Tour has yet to make its way across the Atlantic. If America?s best cyclist does win Sunday, there will be none of the hysterical and over-the-top celebrations that coincide with NBA or NFL championships. Little press will be dedicated to what is generally considered the world?s most grueling and spectacular cycling event, which stretches over 21 days and 2,159 miles. In Europe, Armstrong cannot walk down a street without someone recognizing him, while in the U.S., outside his hometown of Austin...
Closed out of TV ad space on the game by rival Anheuser-Busch, Miller instead sponsored the NFL website superbowl.com and ran ads on two other sites where the Super Bowl was being discussed. Tobaccowala's team also designed an online poll for superbowl.com and promoted it in newspapers and on billboards. In each ad, the dot in each dotcom was replaced with a Miller can. Final score: recognition of Miller as an official sponsor jumped more than 50%, and sales increased by double digits...
...former free safety in the NFL, Murphy captained the Washington Redskins team that won Super Bowl XVII...