Word: nfl
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Many officials, including PAC-10 Commissioner Thomas Hansen, raised the specter of the decision to go ahead with NFL football games the weekend after the assassination of President John F. Kennedy ’40 on Nov. 22,1963. While the NFL was roundly criticized for carrying on with its schedule, the NCAA was praised for postponing its games in the aftermath of that national tragedy...
...NFL will decide early this morning whether to proceed with its second week of games, but Major League Baseball has already announced widespread cancellations...
Paul Tagliabue was right. When the National Football League commissioner saw a model of the Cincinnati Bengals' new home--which abandoned the typical concrete bowl for a gleaming pair of crescent-shaped stands, he gushed, "It's going to take the NFL stadium to a new level." As proof, the project garnered national design awards, and its creators, Dan Meis and Ron Turner, have been hired to build or renovate a dozen high-profile sports arenas as well as brainstorm over the future of the mother ship, Madison Square Garden...
...once in a long time, Fireman can afford to gloat--and even hint that Reebok might again have a shot at unseating Nike, the champion of footwear. The roster of top athletic talent and deals with the NFL and the NBA have turned Reebok from an also-ran into a contender for domination of the athletic-apparel market. Sure, Nike owns 36% of the U.S. sneaker business right now, compared with Reebok's 11%. But the league deals represent a long-term threat to the Swoosh. For one thing, it means that if Michael Jordan returns to the game...
...attitude won't be enough to down Nike. Fireman's longtime rival Phil Knight still sits atop a company that commands a market share more than triple Reebok's. And his troops declare that they turned down deals with the NFL and NBA because the licensing business has never been--and never will be--profitable. Instead, Nike's path to the future has shifted from building brand awareness (it hardly needs that now) to gaining a stronger foothold in growth markets like soccer and golf. Adam Helfant, Nike's global sports marketing director, estimates that $50 million in annual revenues...