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...synthetic surface, as do top European soccer teams such as Britain's Manchester United. The Motor City Bowl in Detroit and the Seattle Bowl were played on the synthetic grass this year, and at least 20 colleges have made the switch. Four NFL stadiums--in Dallas, Detroit, Philadelphia and Seattle--use synthetic grass, and several others, including Giants Stadium, outside New York City, are considering it. "You don't even have to try hard to sell it," says Joe DiGeronimo, a turf consultant based in Sturbridge, Mass...
...inventive Hall of Fame football coach for the Los Angeles Rams, the Houston Oilers and the San Diego Chargers; in Los Angeles. Among the first to analyze game film to improve his players, Gillman helped create the West Coast offense--a pass-heavy strategy later used by top NFL teams...
...that's not its only challenge. Like most successful upstarts, Under Armour faces growing competition from big established brands. Nike has launched a line of sweat-wicking clothing called Dri-FIT One. And Reebok is selling a similar line, called NFL Equipment, as part of a 10-year, $250 million licensing deal with the National Football League. Meanwhile, Under Armour's image of insider cool will be strained as it tries to expand its market beyond committed sports enthusiasts. "It's been able to captivate the hard-core male athlete," says Marshal Cohen, co-president of market-research firm NPDFashionworld...
Under Armour's buyers include 101 major college-football teams, players from 28 NFL teams, Major League Baseball, the National Hockey League, Major League Soccer, the U.S. ski team, college and pro lacrosse teams and countless youth teams. Under Armour has no military contracts, but a Navy SEAL reports that he and his comrades "pool our money and buy it out of our own pockets...
Although not originally from Kentucky, Battaglia was a linebacker for the University of Louisville, where he earned an Honorable Mention on the 1985 All-American team, and had a brief career in the NFL...