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...trickiest part? No decision or deal can be approved without a 75% majority of the owners. "Nine guys can prevent you from taking a bathroom break," says Denver's Bowlen. For the NFL's front office, the 75% rule practically demands that any new idea or proposal be absolutely compelling, since it must be embraced by a group of powerful individuals who don't necessarily share the same agenda. "It's not that we all like each other and want to have dinner with each other all the time," says Bowlen. "It does force a clarity of thinking," says Harold...
Although the Patriots are now one of the NFL's most successful teams, the counterintuitive management lesson that owner Kraft had to learn is that losing is the defining feature of football. "Even in a good year, when you go 10-6, you are going to lose about 40% of your games," he says. So Kraft went long in his management approach. A paper-industry magnate, he says football has a lot in common with the rough-and-tumble paper trade, in which shifting commodity prices can quickly turn gains into losses. But having the right system in place brings...
Belichick defines the 21st century NFL coach: tech savvy, detail oriented and passionate about personnel--a mini-CEO in his realm. New England spends inordinate amounts of time evaluating playersand not just assessing athletic talent. It looks for personalities that fit into New England's system, which is not star driven. A head coach today, Tagliabue explains, is "someone who is effectively an executive investing half a billion dollars in the next five years." That's the amount of money each coach will have to spend on players over that period, and the salary cap prevents any team from buying...
...NFL were a stock, it would command a high P/E. It has a predictable cash flow, great cost control, good management and an insane demand for its product. But as Bowlen points out, none of that is of any interest to Broncos fans. "They couldn't care less if I make a dollar or $10 million. All they care about is winning the Super Bowl." Maybe the NFL should print a warning label on its tickets: Customer satisfaction not guaranteed...
Innovations, from PVI's range rainbow to computerized plays etched on the screens to ever more intimate camera angles, are only enriching the NFL's small-screen legacy. Television thrust football, more than any other pro-sports league, into the national psyche when in the 1960s NFL commissioner Pete Rozelle negotiated deals with the networks to beam his game, just once a week, into living rooms across the country on fall and winter Sunday afternoons. The sport has maintained its allure ever since: Fox and CBS each average more than 19 million viewers a week for their Sunday games, placing...