Word: next
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Dates: during 1960-1969
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...After that, still another three to six months generally pass before price increases start to lade. By this reckoning, the Administration will do well if it manages to reduce today's 6%-a-year price inflation to something approaching 4% by the early or middle part of next year...
...Next week, at their quadrennial convention in Atlanta, nearly 1,000 Coke bottlers will get the first look at the new look in a sound-and-light show that is billed as the most impressive indoor event in that city since the 1939 premiere of Gone With the Wind. To the casual outsider, however, the expensive extravaganza may have all the impact of a flourish of trumpets and a roll of drums-followed by two Coke bottles clinking weakly together...
...campaign will eventually cost. Much of the money will be paid by the bottler-distributors-provided that Coke can persuade them to come across. Franchise contracts are now so liberal that bottlers can do things that dismay headquarters-for example, placing some Coke signs on outhouse walls. At next week's convention, Coca-Cola will introduce a "modern" contract designed to give the company tighter control...
...colas. On the other hand, Coke has diversified quite successfully in recent years, notably with its big-selling Fresca. Now the company hopes to put still more life into sales through the image and logo changeover, which is expected to be well on its way by the peak of next summer's soft-drinking season...
IATA's 23 North Atlantic carrier members will meet next week in Europe to work out a new fare structure. But many of the airlines are still sharply split over whether, how and by how much to change their prices. That leaves the transatlantic traveler as confused and unhappy as ever...