Word: newsreels
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Dates: during 1920-1929
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Aided by 51 newspapers throughout the land, Cineman Carl Laemmle's Universal Newsreel daily flashes current events before the eyes of ten million cinemagoers in 10,000 theatres. Last week Newsreeler Laemmle enlisted more aid. To replace the explanatory captions in his newsreels he contracted to have the explanations spoken by a voice already familiar to his customers, the radio baritone of Graham McNamee, broadcaster extraordinary. A new title was invented for the occasion: Talking Reporter...
...title of Talking Reporter did not mean that Graham McNamee was going to shoulder a new assortment of emotional loads. He will not be present when the newsreels are taken. The 51 newspapers† film local news, send it to Universal Newsreel's Manhattan laboratory. There Talking Reporter McNamee will view it. As he watches he will make remarks, which will be recorded on discs synchronized with the film. National Broadcasting Co. will not lose its No. 1 event-describer. McNamee's hour-a-day with Universal Newsreel will be sandwiched in among his regular announcing engagements...
...Gentlemen of the newspaper profession" he intoned, grinning, to the talking newsreel machine, "I want to thank you for your kind reception tonight. I hope you will have another opportunity, and I know you will, for a little more training and then I believe you will show marked improvement...
Lighter events relieved such stern episodes. The Embassy Theatre became so thronged with newsreel patrons that its backers announced they would start a chain of such theatres through...
...seven minutes of newsreel exhibited in ordinary program houses are selected from many reels of current events. Nowhere could one be sure of seeing all the newsreels made in any one week. In Manhattan William Fox, in collaboration with Hearst Metrotone, found what to do with the newsreels discarded weekly by their companies. He took over a Broadway theatre (Embassy) and changed its program from a $2 show twice a day to a continuous 25? show. He made the program all newsreels, to run for an hour, a full photographic report of the pictorial parts of the week...