Word: networked
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2000
Sort By: most recent first
(reverse)
Never let it be said that broadcasting folk can't do math. The beleaguered NBC, facing embarrassing ratings for its Olympics coverage, came up with an ingenious solution: Don't count the times when no one's watching. The network instructed Nielsen to omit from its ratings calculations the first half-hour of its prime- time broadcast (from...
...again. Right now, all NBC has to worry about undermining its tape-delayed coverage is Canadian TV and print stories on the Internet. These are only cracks in a technological dike that's bound to burst open: Future viewers will have more satellite and broadband options, and the network is foolish, in the Napster era, to think it can forever keep people from accessing the live content they want...
...course, the network will still need to sell ads in prime time, and the argument is that live coverage will undermine it. Listen, guys: The viewer staying up 'til 3 a.m. to catch jai alai on her desktop is not going to watch the same game on tape-delay anyway. At the very least you'll be able to make up some revenue on cable. And part of the reason these Olympics have been such a dud is that few people are excited about them. Going live might actually help prime time, by sending the signal that the Games...
Davis said HASCS engineers would be working on the problem throughout the night--and perhaps into today--until the network was up and running again...
Davis said HASCS's immediate priority would be to get the network up and running again, and finding out what went wrong would come later...