Word: networked
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Dates: during 1940-1940
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...last week suave, hard-driving Lewis Allen Weiss, vice president and general manager of the 31-station Don Lee Broadcasting System network on the Pacific Coast, sat in his Los Angeles office listening to Adolf Hitler address the Reichstag (accompanied by a running translation into English). An ex-cavalryman, Vice President Weiss soon began to get sore at Hitler. Presently, after chewing a fat cigar to tatters, he remarked to his assistants: "This is the damndest program I've ever heard. This guy Hitler is a slicker." Thereupon, he popped into his secretary's office, dictated...
Turning out original popular songs at the rate of 30 a month-big as music publishing goes-B. M. I. last week for the first time got on Variety's list of network "plugs." We Could Make Such Beautiful Music and Here In the Velvet Night were each played more than ten times, but by house orchestras rather than popular bands. Variety reported that music publishers affiliated with ASCAP planned to complain to the Federal Communications Commission that CBS was discriminating in favor of B. M. I. songs, breaking its rule against repeating any number within two hours...
Stepping warily around these network hazards, Publicist Louis G. Cowan, who conceived the program, managed to make the quizzes entertaining adult stuff. Questions flung at the tiny intelligentsia were selected by TIME'S Chicago News Bureau chief, Sidney James, who was interlocutor for the Quiz Kids until NBC deposed him on the ground that his magazine connection made him too much of a rival for Clifton Fadiman...
...Baiter, commentator on The Inside of Sports, which plugs Phillies cigars over an MBS network, has standing instructions to address himself to an audience of truck drivers making $18 a week. He follows those instructions almost to the letter, describes his technique as being of the "Aw-nuts rather than the Gee-whiz school of sportswriting." In an excited baritone, he calls a bum a bum, takes frequent pot shots at athletic bigwigs, squeezes the last drop of melodrama out of horse racing, ball games, fights, wrestling bouts. His only concessions to the carriage trade are seasonal references to tennis...
...Blowing hot and cold on this escapist straw in the wind.* Mrs. Eleanor Roosevelt, now being sponsored over an NBC network by Sweetheart Soap, last week chatted mildly about vacations with her secretary, Malvina Thompson, then, a few days later, inquired of her listeners: How Can People Live-Not Die-for Democracy...