Word: named
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Dates: during 1980-1989
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...Harvard decided that it needed an element of control over the name to ensure the quality and taste of goods with the Harvard trademark," said Joyce M. Brinton, director of Harvard's Office for Patents, Copyrights and Licensing, which will secure licenses from businesses seeking to make products with Harvard's name and insignia...
Both Scott and Brinton called the policy a means to assure that Harvard's name is not abused. Scott said examples of misuse would include "the name of Harvard on an unseemly device or the use of the name Harvard to publicize an activity not connected to or endorsed by the University...
Many other universities already license their name and insignia. Stanford, for example, regulates its name, the block "S" symbol with and without a tree, the Stanford seal and the name "Cardinal" when it refers to the school, said Maria L. Gladfelter, an administrator at the institution's licensing office. She said the program raised $257,000 last year...
...local businesses said that while it might raise the price of items bearingHarvard's name or seal, the policy would probablynot affect sales...
...name was put forward during a meeting that could be the Communists' last as the nation's ruling party...