Word: named
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Dates: during 1960-1969
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Boston men call it the "snake pit." To their wives and daughters, it is the "fabulous FABB." By any name, Filene's Automatic Bargain Basement is the town's most riotous mob scene since the Boston Massacre...
...they need but, as Basement General Merchandise Manager James Gormley says, "they end up spending more money than they would normally." Each day throngs of shoppers-as many as 200,000 at Christmas time-surge through the store's three dungeon-like underground levels, fighting for everything from name-brand nylon panties at 39? a pair to a Russian sable worth $8,500 and a positive steal at $3,000. As the outlet for surplus stock from such fashionable stores as Saks Fifth Avenue, Neiman-Marcus and I. Magnin, the basement has become the happy hunting ground for Beacon...
...Clark Kerr's Godkin Lectures describe and name a new U.S. institution: the "multiversity...
...name prominently missing from its daily subscription lists is that of De Gaulle. But it is known that he still reads it since his own retirement this year, and it would be surprising if he did not. It was De Gaulle who encouraged Beuve-Méry to start Le Monde at the end of World Wat II as an honest newspaper that would carry France's prestige throughout the world. He probably got more honesty than he sought, for Le Monde became one of his most eloquent critics over issues such as Algeria, nuclear policy...
...worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists liked the idea, though some recommended eliminating heavy, sweet flavors, like peach rum. The manufacturer took their advice...