Word: nabbing
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Dates: during 1961-1961
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...NAB Code expressly forbids member stations to accept advertisements for hard liquor; it is not the NAB, however, but the Federal government, that broadcasters fear. One of the radio industry's most jealously guarded prerogatives is its right of self-regulation. The Federal government has only a limited regulatory role in broadcasting at present, and the broadcasters do not want it to expand...
...broadcasting industry was therefore not pleased by a letter at the end of August from Sen. Warren G. Magnuson (D-Wash.), chairman of the Senate Commerce Committee, and Sen. John O. Pastore (D-R.I.), chairman of the Senate Subcommittee on Communications, to Leroy Collins, president of the NAB. The leter condemned repors of increased hard liquor adverising on the airwaves, and threatened that "the Congress stands ready to move ahead with appropriate legislation in the event self-regulation proves to be ineffective...
...attitude of Sens. Magnuson and Pastore and the NAB is absurd. Their arguments are based on the premise that "it is not in the public interest" to broadcast liquor advertising into the American home. But newspapers and magazines carry advertisements for hard liquor, and as one broadcasting executive has observed, Congress and the NAB are trying "to make the existence of hard liquor go away by pretending they don't recognize...
Regardless of the justification for advertising hard liquor, however, Congress seems to be against it; and the NAB lobby may be the only influence against government regulation of radio advertising. To be effective, a lobby must be powerful, and in the case of the NAB, power can only be achieved with the support of most of the radio stations in the country. The reports from Washington that radio stations are increasing hard liquor advertising inevitably means a decline in the numerical strength of the NAB. Such a decline will reduce even further its effectiveness as a lobbying organization...
...NAB is to attain the stature it requires in the American broadcasting industry, it must act quickly and decisively. To attain respectability, it must strictly enforce the principles and provisions of the Code of Good Practices. To gain acceptability, it must adopt a more realistic policy on such subjects as hard liquor advertising...