Word: myrrh
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Dates: during 1940-1949
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...such simple consumer items as soap and baking powder, began to learn the lessons of trademarks, contact with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button-we do the rest." As other manufacturers ventured into advertising's strange new land...
...they saw the star, they rejoiced with exceeding great joy. And when they were come into the house, they saw the young child with Mary, his mother, and fell down, and worshipped him: and when they had opened their treasures, they presented unto him gifts; gold, and frankincense, and myrrh...
...Myrrh Was Twit's. Allen comes honestly by the common touch. He was born John Florence Sullivan, 52 years ago, on the lace-curtain-Irish fringe of Cambridge, Mass. His father was a bookbinder. His mother died when he was three, and he and his brother Bobby went to live with her sister,"Aunt Lizzie" Herlihy, in Allston, Mass. He was a scrawny kid, all arms, legs and adenoids. The tough little Micks in his new neighborhood took one look at his pinched, birdlike face, nicknamed him "Twit," and let him play alone. To pass time - and attract attention...
...What the modern reader most wants of the New Testament is to know what it means." The British Bible, he says, was written "for the plow-boys of England."-He thinks that modern readers want to know that "about the sixth hour" means "about noon," that "wine mingled with myrrh" means "drugged wine," that "fifty thousand pieces of silver" means...
...Most famed of Mount Athos' religious relics: the camel-hair girdle which legend says the Virgin gave to doubting Thomas; pieces of the True Cross; the skull of St. Basil the Great; the brains of St. John the Baptist; the three gifts of the Magi (gold, frankincense and myrrh...