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Clients have become much smarter shoppers in other ways too. General Motors now has an ad czar, Philip Guarascio, who controls an estimated $900 million corporate marketing and advertising budget. By negotiating huge coordinated media buys for all GM divisions as well as multi-year deals at discounts, he is saving the company about $100 million annually. Guarascio insists, though, that effectiveness, not necessarily price alone, is his first consideration. Says he: "The most important aspect of an agency's performance is to create ideas for us that build business...
Just months away from its anticipated close, a multi-million dollar fundraising campaign intended to bolster educational programs, endowed chairs and renovations at Harvard Medical School has almost reached its goal, schools officials...
Gates is a controversial figure, a vigorous defender of many causes from multi-culturalism to the First Amendment rights of 2 Live Crew...
...multi-million dollar construction project includes several facets of the schools, which is arranged around a quadrangle. The East Quadrangle Research Facility (EQRF) will be a new building, housing the laboratories of several departments. Also, a 500-car garage is being built underneath the Quadrangle lawn. Some of the older Quadrangle buildings are also being renovated...
...script resulted in some incongruous moments, but a capable, energetic cast, Christine Van Kipnis's stunning choreography and near professional production values made for an enthralling show. As Maria, China Forbes sung beautifully, and Cori Peterson's Anita would have impressed fans of Rita Moreno. Kudos also to the multi-story freeway bridge which Matt and Mark Buchanan designed as the centerpiece of the set. One only wishes that Eggar had removed a jarring dream sequence which replayed Tony and Maria's courtship as transvestite vaudeville...