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...reporter was right on top of the news. Just a long swipe away was the four-year-old female bear he planned to wrestle for his story. Holding the bear's halter, 29-year-old Matti Jämsä last week got his news source to nibble some sugar from his palm. But when Jämsä lunged forward to wrestle, the startled bear fouled him by clawing two gashes from the corner of his right eye down his cheek. Blinded by blood, Jämsä was led from the ring a beaten man. Said...

Author: /time Magazine | Title: The Press: Fearless Finn | 5/12/1958 | See Source »

Through such spectacular stunts, bearbaiting, beret-topped Newsman Jämsä (pronounced Yamsa) has got the stories that have helped the picture weekly Apu to achieve the largest magazine circulation (230,000) in Finland. In the course of his reporting chores, Jämsä has charmed a cobra, parachuted from 13,000 ft., tamed a lion, dived in a frogman's gear to a dangerous depth of 200 ft., and was stopped only by open water in an attempt to ski across the Baltic Sea from Finland to Sweden. Other Jämsä stunts...

Author: /time Magazine | Title: The Press: Fearless Finn | 5/12/1958 | See Source »

...learn how to get out of a car under water (Finns like to drive on their frozen lakes, and dozens are drowned annually when their cars fall through thin ice), Jämsä drove a car, with its windows closed, off a ramp at 40 m.p.h. into 24 ft. of water, nearly panicked when a seat came loose and pinned him for a moment. But he found a layer of air under the roof, waited until the car filled with enough water to offset outside pressure, then opened the door and floated to safety...

Author: /time Magazine | Title: The Press: Fearless Finn | 5/12/1958 | See Source »

...Matched against Jämsä in a contest to see who could stay buried alive longer in a coffin, a Finnish fakir was dug up in hysterics after 21 hours, subsequently gave up fakiry. Jämsä stayed down for 50 hours, showed no ill effects other than a determination never to try it again...

Author: /time Magazine | Title: The Press: Fearless Finn | 5/12/1958 | See Source »

...Beech MS-760, a sleek four-place, twin-jet transport that Beech is importing from France's Morane-Saulnier to try out the executive jet market. Cruising speed: 350 m.p.h. over a 1,000-mile range. Price...

Author: /time Magazine | Title: Business: THE NEWEST PLANES | 2/17/1958 | See Source »

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