Word: mousetrap
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Dates: during 1960-1969
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Prayers of Praise. Grass's bizarre title is an invitation to read his book as a restricted fable for two-the cruel cat of collective human conformity endlessly toying with the mouse of an individual's deformity. But Grass has set the jaws of his literary mousetrap much wider than that. Just as a straight chronicle of the sometimes nasty habits and high hopes of boyhood, his story should become a minor classic like Kipling's Stalky & Co., Alain Fournier's romantic pre-World War I The Wanderer, and John Knowles's A Separate Peace...
...television screen who created not a better mousetrap, but a better mouse...
Many of the better designers view the trend with distaste. Concludes Designer Charles Eames: "There is a danger when the better mousetrap is better at catching people than at catching mice. And that's the trap we are finding ourselves in right...
...armor. IBM's army of salesmen is the industry's best paid-incomes average $16,000 to $20.000 a year-and most numerous. Complains Dr. Louis T. Rader, president of Sperry-Rand's Univac division: "It doesn't do much good to build a better mousetrap if the other guy selling mousetraps has five times as many salesmen...
...family uses it" is steadily giving way to the self-service shopping cart. Today, advertising is the magnet that draws customers into the nation's supermarkets and department stores, and the prime mover of human inventiveness. Emerson notwithstanding, a man has small inspiration to build a better mousetrap unless he can mass-produce it and shout to the world about...