Word: mousetrap
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Dates: during 1960-1969
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...rather build a better mousetrap than just conceive of the thing, perhaps Engineering and Applied Physics is for you. Both Applied Physics and Applied Math have quite similar course requirements...
...mousetrap play. The U.S. Army captain and the Vietnamese airborne battalion, which he served as adviser, fought their way into a Viet Cong camp near Bong Son one night, only to find the place deserted. Then, at midnight, with the ammo running low, Captain Pete Dawkins, 27, had the V.C. red-dogging in on both flanks. After a quick firefight, Army's 1958 AllAmerica halfback huddled with his assistant, Lieut. Dick McDaniel, a former Nebraska end, and called for a "quick draw"-an artillery barrage from the nearby 1st Air Cavalry Division. That play scored fine, and afterward...
...Missed Mousetrap. At Plei Me, a victory was badly needed to bolster sagging Viet Cong spirits, to "blood" two untested North Vietnamese regiments totaling 6,000 men, and reassure Hanoi that this is not the kind of war that effete Americans are prepared to fight. The Reds got blooded, all right, but not as they intended. When their mousetrap at Plei Me failed to snap shut, they turned to another battle-tested stratagem: suicidal airbase raids. They brought off a minor tactical gain-18 U.S. helicopters and two Navy Skyhawks destroyed, 22 other choppers and five Skyhawks damaged at Danang...
...better mousetrap? No, but some awfully cute mice: Maria Shriver, 8, Robert Kennedy Jr., 10, David Kennedy, 9, Courtney Kennedy, 7, Robert Shriver, 10, and Sydney Lawford, 7. They set up the roadside stand in Hyannis Port to sell postcards with pictures of their Jate uncle and other mementoes to raise funds for the Kennedy Memorial Library. The world beat a path to their door, and they raised $50 from the tourists the first day, but then the whole thing got out of hand, and traffic cops sent the youngsters scampering back to the family...
...because it was such an early leader in the computer field that its Univacs were once synonymous with computers. Like many companies, however, Sperry Rand found it easier to make than to market a good product. Cracks the departing Louis Rader: "Whoever said that if you build a better mousetrap the world will beat a path to your door was out of his cotton-picking mind...