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...showing profits like they're going out of style," says Morton Erstling, senior vice president of Eastern. Other fleet operators freely trumpet similar claims, but since most lines are foreign (Italian, Norwegian, Greek, even Soviet), privately owned and keep tightly guarded books, hard profit figures are impossible to nail down. Some lines, in fact, enjoy subsidies and tax breaks from their governments. Shipowners can cut costs by reducing crews and paring down provisions when the passenger load is light. But on some runs, 93% of the berths must be occupied for the shipowner to break even, and a half...

Author: /time Magazine | Title: Business: Boom in Sunshine Cruises | 1/16/1978 | See Source »

Quarterback Craig Morton is a Cowboy reject, the Dallas starting quarterback until Semi-Peerless Roger Staubach unseated him. In their locker room after beating the defending Super Bowl Champion Oakland Raiders for the A.F.C. title, the Broncos were ecstatic, scarcely believing the dream had come true. Shouts, cheers and champagne washed their victory. When the Cowboys filed into their redoubt after their N.F.C. title win over Minnesota, there was no raucous celebration and no bubbly wasted by the cool young professionals from Dallas. And in their cities ... well, Denver fans went berserk, while the Dallas fans, accustomed to such moments...

Author: /time Magazine | Title: It's Denver and Dallas | 1/16/1978 | See Source »

...Craig Morton, reborn quarterback and newlywed, arose at 6 a.m. on the morning of his first Super Bowl practice since 1971 (when he was a Dallas Cowboy). "I just sat alone for two hours thinking about it. When my wife, Susie, and I were having breakfast, I said to her, 'Hey, you know, we're going to the Super Bowl.' I'm just beginning to realize it, and I'm excited." Looking to a bright future at age 34, Morton plans to buy a house in Den ver and settle down for the first time since he left Dallas...

Author: /time Magazine | Title: It's Denver and Dallas | 1/16/1978 | See Source »

...large measure of credit for Morton's success in Denver can be traced to his days as a Dallas Cowboy, which ended only after Lieut, (j.g.) Roger Staubach, U.S.N. (ret.) took away his command in the huddle. It was in Dallas under Coach Tom Landry that Morton polished his skills in running a complex offense. Much of the sophisticated strategy that marks modern football was devised in Landry's fertile mind. For beneath the ubiquitous hat a size too small, behind the stony visage, resides a genius of the game. As a player-coach in the 1950s, Landry refined...

Author: /time Magazine | Title: It's Denver and Dallas | 1/16/1978 | See Source »

Denver Broncos and the Dallas Cowboys is a family album in shoulder pads. They are the offspring of their cities and their coaches. Roistering Red Miller and Man-with-a-New-Grubstake Craig Morton are the kind of frontier dreamers old Denverites would have appreciated. Cerebral, straight-thinking Tom Landry and All-American Technician Roger Staubach are the steady, main-chance men that made Dallas Big D. These two very different teams from two very different Western cities will shoot it out in the most spectacular corral ever built. The teams and the setting are unique. Before Super Bowl...

Author: /time Magazine | Title: It's Denver and Dallas | 1/16/1978 | See Source »

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