Word: morrisett
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Dates: during 1970-1979
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Sesame Street began in February 1966 at a dinner party given by Mrs. Cooney, then a producer for public television in Manhattan. Among the guests was Lloyd N. Morrisett, vice president of the Carnegie Corporation. Recalls Mrs. Cooney: "I was complaining about poor children's programming. Something clicked in Lloyd's mind: TV and preschoolers. Was I interested?" She was, fanaticallyand shrewdly. By November, her report was submitted with the recommendation: "Spend a lot of money on this." It was hardly the first occasion that funders had heard such a plea. But it was the first time they...