Word: mopar
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Dates: during 2003-2003
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...Wheels are tricky," says David Elshoff, spokesman at Mopar, DaimlerChrysler's mammoth parts division. "Bigger ones look better, but don't necessarily enhance the performance of the car. There's a small degree of liability there." Mopar sells a dizzying array of auto accessories--from chrome grilles to rear spoilers--but steers clear of supersize rims. Its parent company will go only 3 in. bigger than what comes standard, which is why the dealers that are starting to display tricked-out "Moparized" cars will probably outfit them with non-Mopar wheels...