Word: moods
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Sure, there was a futuristic mood on many runways--including silver-streaked trapeze dresses at Fendi, plastic corsets at Dolce & Gabbana and even articulated gold-colored robot leggings at Balenciaga (right). There was a hint of the high-tech future in Hussein Chalayan's remote-controlled dresses, as they shifted from long to short. (Disappearing hemlines are also a trend--most are upper-thigh high). And the '80s notion that fashion will be about athletic wear in ever more technologically advanced fabrics still has plenty of currency...
...might call it muzak for the nose. The latest technique for putting consumers in a spending mood is to fill the air with a seductive scent. That's why Select Comfort, a nationwide chain of 400 bedding stores, is in the market for one that will soothe shoppers browsing for bedding. ScentAir, one of several firms that design scents for retail settings, has suggested a mix of cashmere wood, amber, cardamom, cinnamon and bergamot. The blend, it says, will convey quiet repose...
...pollster, my job is to tap the public mood. As a linguist, my efforts are focused on the words of the electorate and how best to communicate a set of priorities and principles. For the past three months, in focus groups literally from coast to coast - and a dozen states in between - I have heard the constant grumblings of Republicans that their party didn't do enough to follow through on their promises and the anger of Democrats who felt the G.O.P. went too far. Damned if you do. Damned...
...Three D's of Fashion • The Master of Mood • Dressing like a Goddess • Where Some Designers Get Their Ideas • Signature Looks • Creating the Mirage...
...Three D's of Fashion • The Master of Mood • Dressing like a Goddess • Where Some Designers Get Their Ideas • Signature Looks • Creating the Mirage...