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...actually happens. A select group of photographers and magazine editors has the power to turn a wallflower into a princess. New York photographer Steven Meisel became instrumental in developing Evangelista's chameleon-like ability to reinvent herself constantly as a model. (Jose Fonseca, a partner of the British agency Models1, calls her "the Madonna of the modeling world.") For example, first Meisel shot her with a broad smile, then somber; each time she looked different. Result: some 60 magazine covers for Evangelista in the past three years...

Author: /time Magazine | Title: Marketing Beauty and The Bucks | 10/7/1991 | See Source »

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