Word: mirror
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While Manhattan's tabloid Daily News and Mirror were offering to hand out $25 to $2,000 a day for "Lucky Bucks" and "Bonanza Bills"* (TIME, Sept. 21), Long Island's tabloid Newsday found a way to cash in on the circulation stunt without shelling out a single dollar. Last week, atop the page, Newsday announced:"Here Are All New York Papers' Lucky [Numbers]." Said Newsday: "Tired of lugging home [several] newspapers a day to find out how much your dollar bills are worth? ... So are we ... We're not interested in handing out thousands...
...success of the London Daily Mirror," lamented the staid London Economist, "is a sore reflection upon a democracy, sometimes called educated, that prefers its information potted, pictorial, and spiced with sex and sensation." Nevertheless, just that style of journalism has made the Mirror the biggest daily in the world (circ. 4,432,700). Last week 40-year-old Mirror Editorial Director Hugh Cudlipp ("If you don't like the Mirror, you don't like the human race") told the erratic success story of the paper in a book, Publish and Be Damned!, as irreverent and racy...
...Ladies. The Mirror itself was as niminy piminy as it could be when it was founded in 1903 by the late great Press Lord Northcliffe as "a newspaper for gentlewomen, produced by ladies of breeding." After less than a year, with its circulation barely at 25,000, Northcliffe decided the paper was a "mad frolic" because "women can't write, and don't want to read." He ordered his editor to fire the staff and start over again, remaking the Mirror as Britain's first popular picture daily. Getting rid of the women, said one of Northcliffe...
...burst of publicity two months ago, Manhattan's tabloid Daily Mirror (circ. 902,000) went to work to keep its summer circulation up by paying $25 to $1,000 every day for "Lucky Bucks" (dollar bills which have the same serial number as those printed in the paper-TIME, Aug. 17). Within a week, everyone from bank presidents to taxi drivers as far away as Florida and California was riffling through his dollar bills looking for Lucky Bucks. Manhattan's tabloid Daily News, biggest daily in the U.S. (circ. 2,200,000), eyed the Mirror's stunt...
Alfred Kinsey's tie on TIME'S cover should have been embossed with $$$$$$ instead of the mirror of Venus...