Word: mirror
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...Hughes, 45, assistant city editor of the Los Angeles Mirror (circ. 188,453), is a cigar-chewing, tough-talking newsman who never got to high school. But in 23 years of covering the police beat for Los Angeles papers he has earned his own graduate degrees in crime and criminals. He mixes on such familiar terms with the underworld that the front-door of his apartment has a one-way mirror in it so that Hughes can see who is coming without the visitor's seeing him; on "tough" stories he often carries a .38 revolver, just in case...
Johnson, headlined as the "blitzkrieg bandit," met Hughes several months ago when he came to the Mirror to ask help in getting a driver's license so that he could work as a truck driver. Hughes got him the license, from then on frequently got calls from Johnson. "He was a mixed-up guy," says Hughes, "who has been in crime ever since he was a kid. He likes to talk and I like to sit back and listen." Two months ago, Johnson stopped calling, after police started looking for him as a suspect in the strangulation murder...
Rothermere quickly became outraged by the Mirror's sex and sensation, changed its style. He set the Mirror out on a dull and endless campaign against national "Squandermania," tried to capture readers with a series of giveaways and contests. "In a decade of brashness," says Historian Cudlipp, "the Mirror offered gentility." Rothermere also made some wrong guesses in politics, spoke kindly of Hitler, Mussolini, and even of Britain's home-grown Fascist Oswald Mosley. Gradually the paper lost readers, and in 1931 Rothermere finally stepped out, selling his shares on the open market. The Mirror was swiftly transformed...
...staff just as hard. Prankishly, he liked to take visitors on a tour of the city room, bang an editor over the head with an eight-foot plank, then rock with laughter when his guests found that the plank was made of feather-light balsa wood. On occasion, the Mirror used the slogan, "All the News You Want to Know and Which Nobody Else Will Tell You," and the paper's book column boasted: "There is no need to waste time on a boring book if you follow our selections...
...into show business. In transit, Jerry does a memorable song & dance routine, playing an international-set sissy, and manages not to offend because he never for an instant loses the idiotic innocence of a small boy showing the gang what his big sister does in front of the mirror...