Word: mirror
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Daily News and the Herald Tribune, all morning papers, are generally regarded as the only good newspapers in town. But the Herald Tribune is locked in a vise between the Times and the News, and the city's fourth morning paper, Hearst's tabloid Mirror, is dangerously close to death...
...seven newspapers," says New York Newspaper Broker Vincent J. Manno. "If you added all seven together, you wouldn't come out with a net profit of $2,000,000 a year." To Scripps-Howard's Roy Howard (World-Telegram & Sun) and William Randolph Hearst Jr. (Journal-American, Mirror), the cost of keeping their papers going is worth it just for having New York as a prestige outlet for their chains...
Dubious Goal. The Mirror's ills are basic and probably incurable. Its birth announcement in 1924 contained the astounding promise that the new tabloid would be "90% entertainment, 10% news," and for a while the Mirror floated saucily in the wake of the Daily News. It also pulled in thousands of readers with a column by Walter Winchell, the first and best of all gossipmongers. But at 64, Winchell is past his prime, and so is the Mirror-at 37. Its dubious goal of entertainment has been undermined by TV, and, despite a sizable circulation...
...Oliver Martext, garbed as a Victorian vicar, periodically bicycles on and off stage blowing a hideous horn. Rosalind, in disguise, sports a hunter's red cap; while her companion Celia appears with a white boa, hatbox, and birdcage, and even paints her eyelashes using a pool for a mirror...
Headlined the Laborite Daily Mirror: GO IN AND FIGHT-OR STAY OUT AND LOSE...