Word: mirror
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Losing Battles. On purely economic grounds, the disappearance of the Examiner and the Mirror could be called death from natural causes. Although the Examiner was one of the shinier links in the dwindling Hearst newspaper chain, it fought a losing battle for survival against the Times. Founded in 1903. when the late William Randolph Hearst still had millions to squander, the Examiner was a well-written, well-edited, brightly made-up paper. Its political reporting was probably the most balanced in California. During the 1940s, the Examiner was ahead of the Times in daily circulation. But the older, more conservative...
Encouraged by its morning supremacy, the Times invaded the afternoon field in 1948 by founding the tabloid Mirror. The odds on survival seemed good. The Chandlers control a wealthy empire consisting of holdings in real estate, oil, timber, a paper mill, a vast cattle ranch, an insurance firm and Los Angeles television station KTTV. There were millions available to underpin their new paper in its deliberate campaign to wrest afternoon readership away, from Hearst's Herald-Express, a flamboyant blend of blaring headlines, race results, and juicy sex and crime stories. Self-styled as an independent-Republican daily...
...climb was costly. The Chandlers had sunk some $20 million in what, for all its circulation growth, was still a losing proposition. Advertising income remained low, and after touching its 1958 circulation high water mark, the Mirror began to sink. Beginning in 1957, the Chandlers brought in a new editorial team, whose chief instructions were to cut costs on the Mirror and conduct a holding operation. The new management was not successful: of late, the Mirror has been losing money at the rate of $2,000,000 a year...
...Driving Town. The disappearance of the Mirror and the Examiner brings to Los Angeles two dubious distinctions: of the five major population centers in the U.S., it is now the only one without directly competitive papers-and it is the largest U.S. city with only two metropolitan dailies. Part of the explanation lies in the quality of the Los Angeles press. The Times is now the best paper in town; it has a big staff, complete and often able local news coverage, and the security that comes with being a community habit. But it is not by chance that only...
...doubtful that Angelenos, who have never demanded an outstanding newspaper, will complain either about the loss of two papers or the caliber of the survivors. The chief mourners last week were the staffs of the two foundered dailies-400 on the Mirror, 1,000 on the Examiner-who, with scant notice, faced the bleak prospect of looking for other jobs in a diminished market. The Chandlers were ordering the dismissal of a handful of Times staffers to make room for the handful of Mirror people marked for salvage. Hearst hastily formed an "employment exchange" which was designed to land...