Word: millions
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Dates: during 1950-1959
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...Order Magnate Joseph Neckerman has grown into a sort of Teutonic Sears, Roebuck in fewer than ten years. He sells a list of 5,500 items through 22 mail-order stores, 48 special-appliance stores, and by undercutting the competition as much as 25%, tots up sales of $125 million annually. Says Neckerman, expounding a U.S. philosophy: "The consumer is king...
...bankers are loosening up: medium-term credits for business are on the rise, consumer credit is climbing fast. Britain removed its credit restrictions in late 1958 and watched consumer debt jump 50% in 1959; France had no credit to speak of ten years ago, now counts more than $400 million. Another symbol of the changing approach to banking: Belgium's Bank of Brussels installed a drive-in window for depositors...
...Tight credit may cause the housing industry to slip slightly to a rate of 1,200,000 homes. But Detroit's automakers have visions of a 7,000,000-car year in 1960, with 18%-20% of the market in the compacts. Steelmen forecast a total of 125 million tons of steel next year, up nearly 35 million tons. Borg-Warner's Norge Division President Judson Sayre expects big increases in the appliance industry-8% for clothes dryers, 10% for refrigerators. Moreover, plant and equipment expenditures will rise from $34 billion in 1959 to a rate...
...they gaze into the decade of the 19605, the economists see a population growth for the U.S. that will push the number of Americans past the 200 million mark by 1970, a population so much in need of homes, clothes, autos and all the other things that Americans expect as their birthright that the U.S. will be ripe for a $700 billion economy in ten years...
...Despite shortcomings, including a hero who is pretty much an overgrown boy scout, Director William Wyler's $15 million film version of Major General Lew Wallace's Biblical bestseller (1880) is the most expensive and the best screen spectacle ever produced...