Word: milkman
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...Nashua, N. H., a milkman making his early morning round passed a cemetery, heard a voice cry from an open grave, "What time is it?" The milkman did not stay to answer. Returning with a police escort, he discovered a drunk, nightfloundered in the grave...
Stan Shaw is a skinny, jumpy, 31-year-old ex-teacher of psychology and ex-orchestra leader from Kansas City. He and his aides never hand records back & forth, they throw them. With a great play at keeping everything Grade A on the Milkman's Matinee, Assistant John Flora prepares pots of refreshing black coffee for all hands, takes over the mike now and then if Stan's mouth is full. When 7 a. m. rolls around, the crew go out and have dinner; if the weather is right, they ride out to Floyd Bennett Field and hire...
...motorists, bakers, lighthouse keepers, lobster-trick pressmen, the boys in the bars and all the other sun dodgers standing the great night watch in Manhattan and all along the eastern seaboard have one companion that never goes to sleep on them. That cheerful stayer-up is WNEW's Milkman's Matinee, a 2-to-7 a. m. program of requested recordings, small-fry commercials and chummy gab conducted six mornings a week by a young announcer with a haberdasher's voice named Stan Shaw, "your very good friend, the Milkman...
Last week the Milkman's Matinee was four years old and far & away the most successful of U. S. late-trick radio programs. Since most radio men believe that the hours after 11 p. m. are poor sales time, few U. S. stations run a 24-hour schedule. Of these few, WNEW, with its very good friend, the Milkman, has conclusively proved that the after-midnight audience are spenders. Last year 40,000 of them telegraphed requests, at a minimum of 20? a wire...
...importance of the Milkman's Matinee during its five small hours can be reckoned in other terms than sales figures and telegraph tolls. One Newark trucking firm has equipped all its trucks with radios, on the theory that Stan keeps night drivers from drowsing. When a murderer last year eluded the New Jersey police and hit for the highways, Stan sounded the alarm between recordings of Mexicali Rose and The Very Thought of You; within 15 minutes a lunchwagon proprietor had the fugitive cornered. Anxious parents like to have Stan broadcast his all-is-forgiven patter to runaways...