Word: mihara
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Dates: during 2002-2002
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This spring Nike will roll out Visi Mazy, a sling-back in woven fabric, available in "lime chill" and "midnight navy." It will compete against a line that Skechers is developing in denim and a sneaker from Puma created by the Japanese designer Yasuhiro Mihara. As Tony Bartone, Puma's director of brand management, promises, "These will not be found at Athlete's Foot." Which is exactly why the women's market could prove to be supremely profitable...