Word: microsoft
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...most innovative is a proposal from Microsoft founder Bill Gates to redirect or shrink hurricanes by cooling the waters where they are generated. Since hurricanes gather strength over tropical waters such as the Caribbean and the Gulf of Mexico, cooling them would weaken the storms before they made landfall. The plan calls for huge ocean-going tubs that would use waves and turbines to push down the hotter surface water while sucking up the cooler water from below. (See an interactive graphic on the worst natural disasters in U.S. history...
...Microsoft's renewed commitment to search is only the latest example of Google and Microsoft invading each other's territory. Shortly after Bing's debut, Google announced a new operating system called Chrome, meant to take a bite out of Microsoft's Windows franchise. The Chrome OS, scheduled to be rolled out in the fall, is designed to run on netbooks, the small, inexpensive laptops that have surged in popularity. By tying the Chrome OS to popular applications like Gmail, Google Chat and Picassa, Google hopes to give Microsoft a run for its money in the operating-system market, just...
...Microsoft, even the world's largest and most powerful software company can't afford to cede territory. In July, Microsoft reported its worst fiscal year since the company went public in 1986, with annual revenues from the company's flagship Windows product declining for the first time ever. In the fall, Microsoft will release a new operating system, Windows 7, to rescue the tepidly received Windows Vista...
...which makes Bing an important rearguard action for Microsoft, a way to make Google sweat about the search space while Microsoft defends its operating-system market. Microsoft plans to spend 5% to 10% of its operating income on search over the next five years, a war chest that works out to about $10 billion per year...
...Taking on Google has long been a losing proposition. But Bing, combined with Microsoft's search alliance with Yahoo!, changes the contest. As Microsoft CEO Steve Ballmer put it when announcing the Yahoo! deal, his company can now "swing for the fences in search." Suddenly, search has become - bing! - a whole new ball game...