Word: microsoft
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What's astonishing about this stat is how effortlessly Google seems to have earned the public's affection. Other companies - Microsoft, Coke, IBM, McDonald's - spend enormous sums to stay in the consciousness. Google, which makes most of its money from ads, rarely advertises itself. Telling the world how well it does what it does just isn't Google's way. (See pictures of work and life at Google...
...Google's humility is being tested as never before. The firm's headquarters in Mountain View, Calif., seem besieged by competitors gaining new momentum. Even nominal allies are questioning the company's motives and long-term plans. In July, Google's largest competitors, Microsoft and Yahoo!, agreed to work together in an attempt to dethrone it as the world's dominant search engine. The deal, which awaits government approval, would create a first: a tenacious, well-financed search rival...
...moment, Google's most pressing problem is Microsoft. The software giant is spending $100 million to market its new search engine, Bing - and in the process, to get us all bummed about Google. Bing's slick ads are unavoidable and blistering. They suggest that Google is broken, that it rarely leads us to what we're looking for and turns us all into blathering zombies who spew out search keywords in casual conversation...
...Microsoft claims Bing isn't even a search engine - it's a "decision engine." What that means isn't exactly clear. Bing seems to work the same way Google does: type in some keywords, it gives you some Web results. But the marketing shows signs of gaining traction. According to the media-metrics firm comScore, Bing captured 8.9% of the search-engine queries in July, a tiny increase from 8.4% in June. "All of us in the search industry were surprised by Bing," says Anna Patterson, a former Google engineer who has since gone on to found Cuil (pronounced Cool...
...would Ikea make such a change? The very ubiquity of Verdana seems to be part of the font's appeal. Freely distributed by Microsoft, the typeface allows Ikea to use the same font in all countries and with many alphabets. "It's more efficient and cost-effective," says Ikea spokeswoman Monika Gocic. "Plus, it's a simple, modern-looking typeface." (Read "The Store That Runs on a Wrench...