Word: michener
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...buys and in their dealings with authors. Cerf takes charge of important advertising campaigns-he even writes a few ads himself-and usually directs all important financial negotiations for his top authors. "In one month," he said recently, "I sold the paperback rights on three books for $1.7 million-Michen-er's The Source for $700,000, Capote's In Cold Blood for $500,000, and Kathleen Winsor's Wanderers East, Wanderers West for $500,000. Then a month later I sold O'Hara's The Lockwood Concern for another half-million...
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