Word: menswear
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Dates: during 1960-1969
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...shift. In fact, Designer Geoffrey Beene predicts that "by the year 2000, women will be wearing only pants." There is one thing that men can do to retaliate: stop wearing pants themselves. Paris Couturier Pierre Cardin expects them to do just that. Last month, when he showed his new menswear collection, the first garment displayed was a sleeveless jumper designed to be worn over high vinyl boots. In other words, a dress...
...dandyism," proclaims British Designer Hardy Amies. Certainly the clothes shown by Amies and five other leading menswear designers last week at a fashion think tank in Manhattan's Plaza Hotel were anything but ordinary. Amies himself, for example, experimented with a boldly checked, double-breasted gangster suit and ruffled shirt-a combination too much even for him. "Rather awful," he blurted. "I hope it does not look idiotic." Paris Designer Pierre Cardin's vision of future male fashion included black leather pants with a matching leather shirt, laced up the front. Roman Tailor Angelo Litrico, who has made...
Such extreme styles may never attract more than a very special audience. Ever since the demise of the grey flannel suit in the early 1950s, a revolution in menswear has been forecast as regularly as the lifetime light bulb or a new Nixon. Until lately, men's fashion changes have added up to little more than slimmer trousers, side vents, a return of the shaped, double-breasted suit, and frilled shirts-worn mainly by actors. Lately, however, there have been signs of a real change in attitude...
Mainly responsible for launching men into high fashion is Paris' Cardin, who set the styles for subtly belled trousers, zippered "cosmocorps" suits, Nehru coats and velvet dinner jackets. For Cardin, it has paid off handsomely: today his menswear outsells his women's clothes by 10 to 1, and his line is carried worldwide by stores from Tokyo to Moscow...
...when it comes to figuring out what makes a trend, the menswear men only wish they knew. It can be a President - but not necessarily. Ex-Haberdasher Harry Truman completed the apotheosis of the wild sports shirt worn outside the trousers, but otherwise excited no sartorial emulation. Jack Kennedy did. "Suddenly everybody wanted to look like he came from Harvard, or like he thought everyone looked at Harvard," says Grossman. And it is hoped that the floundering hat industry, for which Kennedy's wind-blown look did nothing, will revive under the ten-gallon-Texan inspiration of President Johnson...