Word: memorex
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Dates: during 1971-1971
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Stung by the loss of business, IBM struck back by introducing new peripherals with prices 10% to 35% lower than comparable existing models. On top of that, IBM filed a lawsuit against Memorex, a large peripheral maker, alleging use of IBM trade secrets. The company also brought out a model of its new System/370 that can be equipped with its own disk drive, making it difficult for a user to add a competitor's gadget. The independents have retaliated with price cuts of their own, and more are expected...