Word: mel
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...only meeting; they're also sitting down and breaking bread together. The unearthly success of Mel Gibson's The Passion of the Christ helped movie execs recognize that fervent Christians, who spend hundreds of millions of dollars on religious books and music, are worth courting. Publicists hired by studios feed sermon ideas based on new movies to ministers. Meanwhile, Christians are increasingly borrowing from movies to drive home theological lessons. Clergy of all denominations have commandeered pulpits, publishing houses and especially websites to spread the gospel of cinevangelism...
...owners say once asked them to change the date of a fight because he had a game), Juliette Lewis, Cindy Crawford and her husband, Rande Gerber. The sport, which seems to involve a lot of submission holds and smeared blood, may surpass both frat-house hazing and Mel Gibson films as the world's most homoerotic event. And while the hooting crowd is clearly loving it, my front-row seats are reminding me just how weak my stomach...
...Cindy Crawford and basketball player Shaquille O'Neal - who, the owners say, once asked for the date of a fight to be changed because he had a game. The U.F.C., which seems to involve a lot of submission holds and smeared blood, may surpass both frat-house hazing and Mel Gibson films as the world's most homoerotic event. And while the hooting crowd is clearly loving it, my front-row seats are reminding me just how weak my stomach is. With all its clean bawdiness, the weirdest part of Vegas is that, for a tourist town, it looks...
...films established a base in a devoted minority: the evangelical right and the political left. Both films were attacked in the major media and profited from it: the faithful were galvanized, the films got an underdog status, and uncommitted moviegoers paid attention. As church groups recruited members to attend Mel Gibson's film its first weekend, so too the liberal lobby MoveOn.org signed up 110,000 members who pledged early attendance at the Moore movie...
...deepest emotions, I kept getting a sense of deja vu. Where had I felt such crowd dynamics before? And then I remembered. What I was sensing was eerily similar to the awestruck devotion I had noticed in another audience--this time of Fundamentalist Christians--as it watched Mel Gibson's The Passion of the Christ. Both movies were appealing to what might be called their cultural bases. They weren't designed to persuade. They were designed to rally the faithful, to use the power of imagery to evoke gut sentiment, to rouse the already committed to various forms of hatred...