Word: medium
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...ways!'') and eventually creating new art forms with jingles (``It's the real thing''). The revenues ($35 billion a year by 1994) financed a vast new wave of entertainment and information programming, from Bonanza to live coverage of presidential election campaigns. Now it's happening again. A NEW MEDIUM has arrived, and it is bringing about a change in marketing that is potentially even more profound than the coming of television. As it reaches into the tens of millions, the number of computer users is suddenly attracting advertisers' attention. During the past few months alone, thousands of companies eager...
...watch nervously from the sidelines. In February, Raymond Smith, chief executive officer of Bell Atlantic, told advertising professionals in Manhattan that the big agencies had better get serious about interactive advertising, or someone else will get the work. ``You can jump in early and help create this exciting new medium,'' he said, ``or you can let the world pass you by, and find yourself operating the best darned buggy-whip business on Madison Avenue.'' Smith's warning followed a rocket from Edwin Artzt, chairman of Procter & Gamble, the largest U.S. advertiser. Last year Artzt told agencies that unless Madison Avenue...
...well as its three-dimensional silicon graphics, were wired through the Internet to speakers and screens 5,000 miles away. The band members promise that within 18 months they will produce a 3-D film of themselves performing in a virtual environment. Piqued by the possibilities of a new medium, Old Guard rockers are seeking to reinvent themselves cyber-electronically. A foray into the techno-arts has not only revived but enhanced the career of once forgotten pop singer Thomas Dolby. Last year his Virtual String Quartet -- a 3-D imaging project in which people played computerized instruments in virtual...
...reflect on whether or not the human race is indeed an evolutionary cul-de-sac, until you remember that cybersex has been going on since humans received the gift of imagination. Cybersex is, at bottom, simply old sexual fantasies in a new electronic bottle. As with all other new mediums, online draws its energy from the same two timeless topics: radical politics and sexual fantasy. They are the first uses made of any new means of communication when it becomes popular, widespread and affordable, and they recede as the medium matures. The printing press has a long history of revolutionary...
...Camera Vision," the first theme, begins in the mid-19th century with the awkwardness of photography's initial undertakings. The original challenge posed to photography was how a mechanical and scientific medium could function as a forum for creativity. Photographers responded by subverting the mechanical nature of the medium and imitating its paternal ancestor of painting...