Word: medium
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Dates: during 1970-1979
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...rustics on Maui are doing it better. Our device is fitted with a minicomputer; a dial on one's wrist indicates Off, Mild, Medium or Wow! Muzak accompanies our gadget...
...Minister's strength and support. In the Iranian crisis, Thatcher has been more encouraging "from the first moment," Carter noted, than other allies. On defense, Thatcher, dubbed the "Iron Lady" by the Kremlin, led the support of Washington's proposal to modernize NATO'S arsenal with medium-range nuclear weapons, readily accepting them on British soil...
...primarily esteemed not for its ability to communicate meaning, or its use as historical evidence, or its capacity to generate aesthetic pleasure, but for its convertibility into cash. The exoticism of high price generates curiosity, and this curiosity fills the museum, turning it into a low-rating mass medium. But there it collides with an older American tradition, the 19th century reformist belief that contact with works of art is morally elevating and that museums are, in spirit, secular churches. In the eddies of this confluence, the work of art, battered and sucked this way and that by incompatible necessities...
...communique called on the Soviet Union to enter into negotiations on the reduction of medium-range weapons as soon as possible. It also made a limited unilateral offer: to withdraw "as soon as feasible" 1,000 of the 7,000 U.S. war heads presently positioned in Europe, most of them in obsolete weapons such as land mines and bombs. The action was intended as a response to the ongoing withdrawal of outmoded Soviet tanks from East Germany, or, as a NATO diplomat acknowledged less than respectfully, "our garbage for their garbage." The Soviets have been giving conflicting signals...
...introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...