Word: medium
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...haven't we seen one yet? We've had the technology and the savvy to do something like this for the past two and a half years. It all boils down to whether we're prepared to accept the risks and consequences of a new medium...
...petitioners claimed that the statute did not apply to the medium of electronic mail. Williams asked if the petitioners did not agree that the standards of cyberspace should be the same as those "on earth...
...range from 3 million to 60 million. Most of those numbers are little more than guesses, some highly educated, some less so. But none are substitutes for the statistically defensible research demanded by investors and publishers who view the Net as a fast-growing market and a new communications medium...
Today any mogul can see the smart arithmetic in films of low to medium budget that earn medium to high grosses. "When an action movie costs $60 million and then tanks," says actress-director Jodie Foster, "the studio takes a huge bath. But if you make reasonable films about people and how they relate to one another and the weird adventures they get into, you're actually taking a very good risk...
...graduate theses in popular culture or a lingering taste for boyhood erotica for anyone to watch the painfully lame Bewitched or I Dream of Jeannie?) The easygoing suburban blandness that Nick at Nite dines out on was owing to the fact that network TV was once the massiest mass medium ever invented. It still is, of course, but thanks to the increasing sophistication of audience-measuring "science," networks have learned they can profit by delivering smaller-niche audiences to advertisers. Which means that Seinfeld and Mad About You don't have to appeal to everyone in order to make money...