Word: medium
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Dates: during 1960-1969
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...George Plimpton or Bob Dylan, there have been several times when I wished I could be Andy Warhol when I grew up. Not only did he make it big in New York's arty circles, but he got to use his name to do an exciting experimentation with every medium he could touch. Everything he does (exhibiting six huge self-portraits at Expo 67, or dying his hair silver, or even sending someone who looks like his twin to do a lecture tour for him) is designed to test our sensibilities, change our perspectives...
WARHOL is reinterpreting the whole idea of the motion picture medium. The result is nothing for theatre audiences, who, in this case, laughed nervously, twittered, yawned, and then finally walked out. Maybe the medium would find its message in coffee houses where people don't have much to look at while they talk or maybe in the bathroom for when you're brushing your teeth. The film needs a more participatory environment...
...oversize subsonic transport expected to be the domestic airline workhorse of the '70s. Lockheed Aircraft Corp. sprang to an early lead over McDonnell Douglas by unwrapping enticing plans last summer for a model (the L-1011) with twice the passenger capacity of jets currently flying short and medium runs. But last week, as teams from both rivals flew into Manhattan to make their final sales pitches, McDonnell Douglas seemed to have won the world's first airbus order...
...considerable. Despite such trend-setting firsts as the sporty Mustang and the intermediatesized Fairlane, Ford's share of domestic auto sales has slipped from 31% of U.S.-made cars in 1961 to no more than 28% since. Ford's latest strategy is to battle for the medium-priced market, which G.M. dominates with its Pontiacs, Oldsmobiles and Buicks. Obviously, Knudsen carries in his head much inside knowledge-from styling to engineering to marketing-of G.M.'s future plans. Nor can he erase them from his mind. But as automen quickly recognized, this was hardly what Henry Ford...
...third of the companies on Enterprise's list are still traded over the counter. When he cases a situation, Carr looks for two things: proven, imaginative management and a low price-earnings ratio. That way he is likely to catch a star as it moves from small to medium size...