Word: mcsweeney
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...Read "McSweeney's Proves Print Isn't Dead...
...fact, demand for the Panorama was so high that McSweeney's - the San Francisco-based publishing house behind the project - trucked in an extra 3,000 copies that it had intended to distribute nationally and ordered a second printing. One newsie near the campus of the University of California, Berkeley, sold out of the paper before he'd even gotten out of his car. A local bookstore had a waitlist that totaled more than 100 names. Dave Eggers, McSweeney's founder and Panorama's mastermind, was shocked. "I thought there'd be some excitement, but this went beyond anything...
...Francisco Panorama is actually the 33rd issue of McSweeney's Quarterly, a literary journal known for its novel packaging. Previous issues have been sold as cigar boxes and bundles of mail. But the Panorama issue is different. The one-time experiment was conceived by Eggers to prove that print media weren't dead...
...easy to read and aesthetically pleasing, and there's just no way people would get through Porterfield's 22,000-word investigation into the jumbled finances of the San Francisco-Oakland Bay Bridge if they read it on the Internet. Every piece of reporting is factual and accurate, and McSweeney's tendency toward honesty - the Congo is "confusing," the bridge's funds "impossible" to track - give it a we're-on-your-side tone rarely seen in print. Currently, none of its content can be found online. "The point is to have readers pay for what they read," says Eggers...
After the publication of his 2000 memoir, A Heartbreaking Work of Staggering Genius, critics labeled Dave Eggers the voice of a new generation. English majors adored him. The Pulitzer committee nominated him. But Eggers seemed relatively unaffected by his newfound fame. He launched a successful independent publishing house, McSweeney's, started an after-school tutoring center and went on to write a series of books that ranged from the wholly fictional (You Shall Know Our Velocity) to the almost entirely true (What Is the What). Now he has entered new literary territory with a thoroughly researched, completely factual account...