Word: mcgraw
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Dates: during 1980-1989
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...McGraw is earnest. "Let's face it," she says, "they're using me." She is talking to two Channel 5 talk show hosts who think the public will want to know why Ms. McGraw --now a stylish 40 and a veteran of several box office disasters--is here in Boston publicly plugging VISTA (Volunteers in Service to America, known in the trade as "the domestic Peace Corps"). "The people from VISTA have really impressed me with--gosh, I don't know how to say this--their social awareness, their desire to make the world a better place...
Eyes sagging from jet lag, but still perky and extremely sincere, McGraw will repeatedly deliver the "social awareness" line throughout the day. Every reporter and television host is suspicious of her motives for doing unpaid yeoman service to an organization that seemingly disappeared from view after the Sixties. If interviews press her--the hostess on Channel 56 asked McGraw redoubles her sincerity and comes up with creative variations on the original explanation: "It's an awareness campaign--you can really change the quality of life in America," or "It's not about raising money. It's about taking control...
...students still show the film as a freshman week tradition. "I haven't seen it in ten years. It's so far from my reality now," she says. "I just don't take it seriously anymore, though, let's face it, it changed my career." But as much as McGraw breathlessly exonerates herself from the movie, Jenny Cavilleri is grafted onto her. She knows this. Yet she can't understand why people "in the most obscure corners of the globe" come up to her in the street and relate to her as the baker's daughter from Providence who died...
...today: "Most of the conversation is yours, I really mean it." She is talking to Marjory Tabankin, national director of VISTA, who is also trying hard to sell the idea of VISTA to the public. Unlike McGraw, she understands the organization and how it works; McGraw is simply one of the 50-odd "celebrities" asked by VISTA to do day-long publicity stints...